HOW IT WORKS
Money clarity, without the effort
Built for real-world money — messy messages, changing formats, and everyday exceptions.
Once installed, Assistend quietly understands and organises your money as it happens.
01
Automatically understood
Assistend understands transaction SMS from any bank, card, or wallet — even when formats change — with no manual entry, no account linking, and no setup hassles.
02
Organised, intelligently
Spending, income, and transfers are automatically identified, categorised, and cleaned up — duplicates removed, transfers flagged, trends made clear.
03
Learns your categories
Change a category once, and Assistend remembers it — gradually adapting categorisation to match how you think about your money.
04
Ask, don’t analyse ✨
Ask simple questions like “Where did I overspend?” or “What changed this month?” — and get clear, intuitive answers instead of charts and tables.
ABOUT US
Modern life has made money harder to understand, not because people don’t care, but because keeping track takes too much effort. Even simple questions — what came in, what went out, and what’s coming up — get lost across messages, apps, and everyday obligations.
Assistend is built on a simple belief: life comes first, money is the enabler — so it focuses on understanding how money supports your life, not managing it mechanically.
Our long-term vision is life’s admin — an assistant that quietly reduces everyday financial and administrative effort, adapts to how you live, and gives you control without becoming another thing to manage.
Founded by Nizam Mohideen, who has previously built and scaled consumer products for millions of users in India — now focused on using AI to make personal finance simple, human, and accessible to everyone.
WHY ASSISTEND?
Privacy and security, by design
Assistend is built to work for you, with your consent and in your interest. Privacy and security aren’t add-ons; they’re foundational to how the product is designed.
01
Minimal access, clear purpose
Assistend reads only transaction-related SMS needed to understand your money.
It does not read personal messages, OTPs, or chats — and it never asks for access it doesn’t need.
02
Your data stays yours
Your financial data is used only to power your experience in Assistend.
It’s never sold or shared for commercial use.
03
Built with security in mind
Assistend is built using industry-standard security practices to protect your data — from how it’s stored to how it’s processed. Security is treated as a baseline requirement, not a feature.
